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The Royal Mint:
The Snowman™ packaging
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Client
The Royal Mint
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Service
Design
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Date
2021
Building The Snowman™
A true Christmas tradition, this classic story and film needs little introduction. The Royal Mint encapsulated 'The Snowman™' by turning it into a beautiful coin collection. The product range included uncirculated coins, gold coins, 'Minty' piggy banks, advent calendar and more.
Working side-by-side with the talented TRM design team, and consulting with Robin Shaw (The Snowmans™ artist), we produced the packaging for coins, calendars and piggy banks.
Creating narrative
Using assets from the Penguin Publishing library we created classic-styled packaging that helped audiences feel nostalgic and want to be a part of the Royal Mints collection. Reflecting the image on the coin itself (James giving The Snowman his smile), we approached the collection with a more holistic tagline 'Make Someone Smile this Christmas'.